Strippers, armadillos inspire Ig Nobel winners
Strippers, armadillos inspire Ig Nobel winners
Duke University behavioral economist Dan Ariely won an Ig Nobel for his study that found more expensive fake medicines work better than cheaper fake medicines.
"When you expect something to happen, your brain makes it happen," Ariely said.
Ariely spent three years in a hospital after suffering third-degree burns over 70 percent of his body. He noticed some burn patients who woke in the night in extreme pain often went right back to sleep after being given a shot. A nurse confided to him the injections were often just saline solution.
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