Technology has immortality, cures for the worlds devastating diseases, quantum computing and a host of other science fiction notions in its grasp. Current trends in a number of areas indicate that over the next 10 years many of these technologies will come to fruition. "The Next 10 Years" tracks the trends that will transform our everyday lives in almost unimaginable ways.

Friday, October 03, 2008

Strippers, armadillos inspire Ig Nobel winners

Strippers, armadillos inspire Ig Nobel winners

Duke University behavioral economist Dan Ariely won an Ig Nobel for his study that found more expensive fake medicines work better than cheaper fake medicines.

"When you expect something to happen, your brain makes it happen," Ariely said.

Ariely spent three years in a hospital after suffering third-degree burns over 70 percent of his body. He noticed some burn patients who woke in the night in extreme pain often went right back to sleep after being given a shot. A nurse confided to him the injections were often just saline solution.

Technorati tags: ,

posted by expat at 5:44 AM

0 Comments:

Post a Comment

<< Home