Wired News: Finally, a Sirius IPod Threat: "But the story behind Zing is almost more intriguing than the capabilities of its devices.

Zing CEO Tim Bucher founded the company in 2005. Aside from being the man who coined the term 'automagically,' Bucher was a founding member of WebTV, which was acquired by Microsoft. There, he eventually became a member of the Xbox team -- oddly enough, the same team which spawned Microsoft's upcoming Zune player.

Bucher also spent a couple years as an Apple executive, overseeing development of the Mac Mini and the iPod's core technology. Those years ended in bitter acrimony in late 2004, when Jobs fired Bucher."