New Web Sites Seeking Profit in Wiki Model - New York Times: "Every day, millions of people find answers on Wikipedia to questions both trivial and serious. Jack Herrick found his business model there. Jack Herrick started wikiHow, a how-to Web site that allows anyone to write and edit entries, in January 2005.

A page from the wikiHow site, which hopes to turn a profit based on advertising and now has 10,000 entries in English, Spanish and German. In 2004, Mr. Herrick acquired the how-to guide eHow.com, which featured articles written by paid freelance writers. Although the business made a profit, he realized that the revenue brought in by selling advertising would not support the extensive site he had in mind. “If the page were about how to get a mortgage, it would work,” he said. “But the idea was to be the how-to guide to everything.”"