WSJ.com - Portals: "Second only to watching a company achieve great technological and business success, there is nothing Silicon Valley enjoys more than figuring out how, once attained, that company's success might be outdone. A great deal of this scheming is currently directed at MySpace, the social-networking site that has become the online equivalent of the local mall, a place for teens and twentysomethings to spend lots of time -- lots! -- hanging out.

Because the MySpace business story couldn't be simpler or more spectacular -- two friends start it in 2003 and 24 months later it's bought by News Corp. for $580 million -- there are now dozens of start-ups trying to do to MySpace what MySpace did to the first big social-networking site, Friendster. (Buyouts are being made all the time, like the $102 million Viacom said it will spend for Xfire, a gaming site.)"