The Importance of Being at the Top of Search Results - Tech Trends - NewsFactor Network: "For online businesses and others looking for recognition through the Internet, the importance of being at or near the top of the list in search results was driven home by a recent study showing that most search-engine users expect to find what they are looking for on the first page of results.

The survey, conducted by Jupiter Research and sponsored by search-engine marketing firm iProspect, reveals that just as search engines have gotten better at delivering relevant results, users have become more adept at tailoring their searches to find the information they need. "